THE UNIVERSITY OF BASRA IS DISCUSSING THE MASTER’S THESIS ((THE EFFECT OF CREATIVE THINKING IN ACHIEVING ORGANIZATIONAL EXCELLENCE THROUGH THE INTERACTIVE ROLE OF INFORMATION TECHNOLOGY))
The Master of Business Administration thesis discussion ((The effect of creative thinking in achieving organizational excellence through the interactive role of information technology)).
The thesis presented by the student (Alaa Nasser Daoud) included four chapters, the first chapter dealt with previous studies and research methodology, the second chapter included the theoretical framework for the study, and the third chapter included statistical analysis, and the fourth and last chapter came with the most important conclusions and recommendations.
The aim of the study is to adopt organizational excellence in Basra University, as it is an important feature in the business world and an appropriate entry point in seeking to improve performance by using creative thinking in its dimensions of fluency, flexibility, originality and sense of problems through the interactive role of information technology and the advancement of Basra University with other universities.
The researcher concluded that any increase in activating creative thinking and developing what is currently available with good use and appropriate employment of information technology will enhance the organizational excellence of Basra University and make it distinct with other universities.
The researcher recommended the necessity of attracting specialized cadres to implement the university's action plan to improve levels of creativity and work to attract and alert creative individuals and motivate them financially and morally and provide the information they need with the effectiveness of a one-year training program in enhancing the creative thinking skills of working individuals.
