Basra University Organizes a Workshop on SWOT Analysis: A Powerful Tool for Understanding Business and Developing Strategies
The College of Administration and Economics - Qurna / Department of Project Management at Basra University organized a workshop for fourth-year students titled “SWOT Analysis: A Powerful Tool for Understanding Your Business and Developing Effective Strategies.” The workshop was presented by Assistant Professor Dr. Basma Kazar Hassan, Dr. Wesan Hadi Fayhan, and student Karrar Shaheed.
The workshop covered several key topics, including:
• An introduction to the concept of SWOT analysis.
• The importance of using this tool in project management.
• A detailed explanation of the components of SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats.
• Practical steps for conducting an effective SWOT analysis.
The workshop aimed to enhance students’ understanding of how to use SWOT analysis in the workplace to identify opportunities and overcome challenges. This contributes to preparing project leaders capable of developing effective strategies in dynamic business environments.
The event witnessed significant student engagement, with practical examples and in-depth discussions that highlighted the importance of SWOT analysis in improving project performance and steering them toward success.
