University of Basrah Organizes a Workshop on "Organizational Strategy - A Roadmap to Success"

University of Basrah Organizes a Workshop on "Organizational Strategy - A Roadmap to Success"

The College of Administration and Economics - Al-Qurna, Department of Project Management at the University of Basrah, organized a workshop on Monday, December 30, 2024, titled "Organizational Strategy - A Roadmap to Success." The workshop targeted fourth-year students in the department and focused on enhancing the participants' understanding of various organizational strategies and their role in achieving institutional success.

The workshop was presented by a number of students under the supervision of Dr. Basima Kazar Hassan and Dr. Wasan Hadi Fihan. Several topics were covered, including:

• Limited Growth Strategy: How to achieve stable and sustainable growth.
• Market Penetration Strategy: Methods to increase market share in current markets.
• Product Development Strategy: The importance of innovation and product improvement to meet customer needs.
• Core Growth Strategies: Focusing on core activities to achieve effective internal growth.
• Related Diversification Strategy: Leveraging existing capabilities to enter related new areas.
• Contraction Strategy: Mechanisms for dealing with challenges and reducing costs to maintain organizational continuity.