A master's thesis at the Faculty of Fine Arts at the University of Basra discussed the references of the composition of the performance of the Iraqi theater actor and the marketing management of his creative achievement.
The thesis presented by the researcher Mohammed Hassan Sabih Rassd through theatrical research studies included multiple interests in the actor at the level of his internal and external preparation and the level of preparation of the theatrical character roles and the possibilities of Iraqi theater actors in the field of preparation, composition and creativity in the show, forgetting the importance of the act of marketing, which makes the actor's acting creativity an optional fact in interaction with the audience, the creativity material here turned into a cultural productive commodity for the actor in particular and the show in general.
The letter aims to identify the training and training references and develop the skills of the Iraqi theater actor in order to fulfill the role and then market it to the public to achieve the goal and the social function of theater in the impact.
The letter concluded that the acceptance of the zero hypothesis regarding the marketing of the creative product of the Iraqi actor for not knowing the levels of marketing in his contemporary ways, which turns theatrical production into a social cultural commodity.
Media division of the Faculty of Fine Arts
