The Continuing Education and Development Centre at the University of Basrah organized a course about digital marketing."
The objective of the course is to acquaint trainees with the fundamentals of digital marketing that participants can enhance their career paths or develop their business activities. It covers the key promotional tools in digital marketing, how to create a marketing plan, and explains how to write digital content.
The course, which was presented by Dr. Nargis Akil Abdul Wahid, involved defining digital marketing, its importance, the difference between digital marketing and traditional marketing, its advantages and disadvantages, and the key elements of the marketing mix.
At the end of the course, The recommendation at the end emphasized the importance of choosing the appropriate method for digital marketing and developing a distinctive and effective marketing plan for the product or service. It also stressed studying competitors in the commercial market, understanding the nature of the digital platform, and selecting the appropriate mechanism and method to complete the digital marketing process.
