BASRA UNIVERSITY ISSUES A BOOK ON MARKETING MANAGEMENT:
Prof. Dr. Abdul-Redha Faraj Badrawi a lecturer at the College of Administration and Economics at Basra University in cooperation with the lecturer Raafat Awad Musa published a book on Marketing Management: Contemporary Trends, on Dar Al-Ayyam Publishing and Distribution in Amman / Jordan.
The book consists of 476 pages and consists of thirteen chapters divided between an introduction to marketing management, the marketing environment with its components and the importance of understanding consumer behavior and marketing information systems, The book has been reinforced with recent trends on offensive, sensory and electronic marketing and a review of the sustainable competitive advantage and the analytical frameworks associated with it.
The book aims to shed light on marketing as a major activity for business organizations and is the primary starting point for identifying the resources and strategies needed to enter the market, attract customers and turn them into happy customers.
The importance of the book is evident in that the activity of organizations begins with marketing and continues with it and culminates in expansion to enter new markets and find new products and services that respond and keep pace with the development in the needs of customers
