MASTER'S THESIS AT THE UNIVERSITY OF BASRAH EXAMINES THE ROLE OF E-COMMERCE IN CHANGING CONSUMER BEHAVIOR

MASTER'S THESIS AT THE UNIVERSITY OF BASRAH EXAMINES THE ROLE OF E-COMMERCE IN CHANGING CONSUMER BEHAVIOR
A master's thesis at the College of Administration and Economics, University of Basra, examined the role of e-commerce in changing consumer behavior in Arab countries, with a particular focus on Iraq, an analytical study for the period 2010-2024, 
The thesis presented by the student Zainab Sattar Neaama  aimed to study the concept and importance of e-commerce, analyze consumer behavior and the factors influencing purchasing decisions, and measure its impact on Iraqi consumer behavior.
The thesis included the importance of digital transformation, the expansion of internet use, and electronic payment methods, and their impact on trade patterns and consumer behavior.
The thesis concluded that e-commerce has a positive impact on Iraqi consumer behavior, while acknowledging the continued influence of other economic, social, and regulatory factors.
The thesis recommended supporting digital transformation, developing digital infrastructure, promoting financial inclusion and electronic payment methods, and updating the legal frameworks governing e-commerce.