Master's Thesis at the University of Basrah Examines E-commerce and Arab Consumer Behavior
A master's thesis at the College of Administration and Economics, University of Basrah, examined the role of e-commerce in changing consumer behavior in Arab countries, with a particular focus on Iraq, during the period from 2010 to 2024.
The thesis, submitted by student Zainab Sattar Naama, aimed to study the concept of e-commerce and its importance, analyze consumer behavior and the factors influencing purchasing decisions, and measure the impact of e-commerce on Iraqi consumer behavior.
The thesis highlighted the importance of digital transformation, the expansion of internet use, and electronic payment methods, and their impact on trade patterns and consumer behavior.
The thesis concluded that e-commerce has a positive impact on Iraqi consumer behavior, while other economic, social, and regulatory factors continue to influence purchasing decisions.
Department of Media and Government Communication
