Basrah University Organizes a Lecture on Change Management
Development and Continuing Education Centre at University of Basrah organized an online lecture on change management.
The lecture, which is part of the course on the tasks and responsibilities of middle management, aims to demonstrate the significant and influential role it plays in the growth and improvement of the performance of organizations of all types to keep pace with developments in different business environments.
The lecture, presented by Dr. Abbas Abdul-Hameed Abdul-Abbas, included defining the concept of administrative change and its importance in organizations of all types, distinguishing from an organizational and administrative perspective, the difference between change and transformation, explaining the most important reasons for resistance to change in organizations, and focusing on the positive role of administrative leadership in the success of the administrative change process.
Department of Media and Government Communication